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LifeLock Sucks?

I did a post yesterday on WalletPop about LifeLock. They basically advertise services to protect you from identity thieves. When the service first was unveiled, I was intrigued. So much so, that I...

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LifeLock CEO: Our Service Kinda Works

Todd Davis, the CEO of LifeLock, is trying to get the word out that the LifeLock identity theft service works sometimes! In the below video, Davis tells Matt Lauer on the Today Show that his identity...

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The Lifelock “Guarantee”: Talking Out of Both Sides of Their Mouth

Here and on WalletPop.com (AOL’s personal finance site), I’ve been discussing a company called LifeLock. They purport to help people prevent identity theft. They’re slick marketers and they’ve really...

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LifeLock Is Watching Me!

The people at LifeLock are on a serious mission to keep the company’s critics quiet. They even called me this week in an effort to “educate me” on the virtues of LifeLock so that I’d quit criticizing...

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Is LifeLock Identity Theft Protection Really a Rip-Off?

LifeLock sucks. When I first heard about LifeLock a few years ago, I was very intrigued by its service. I was especially interested in how it advertised the services: With the company’s CEO telling...

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